• Designed and launched a brand identity for a wellness studio from scratch

• Developed all website content, structure, and navigation strategy

• Integrated scheduling software, pricing tiers, and custom design elements

• Created visual assets and copy for programs, events, and services

• Built landing pages for workshops, memberships, and fundraising campaigns

Keyword to highlight: Brand Architecture · Squarespace Design · UX Copy · Visual Storytelling

Ongoing Studio Marketing and Client Engagement

• Created branded graphics and messaging for social media (Instagram, Facebook)

• Wrote engaging captions and call-to-actions aligned with wellness brand voice

• Built seasonal campaigns and multi-day promotional events

• Used Canva, templates, and on-brand color palettes to maintain consistency

• Crafted event pages and digital flyers for community events and partnerships

Keyword to highlight: Social Media Strategy · Canva Design · Brand Messaging · Campaign Planning

Studio UX Strategy & Scheduling Flow

• Implemented digital booking and class schedule systems

• Optimized Squarespace navigation and copy for clarity and ease of use

• Balanced aesthetics and function for a warm, accessible online presence

• Integrated newsletters, embedded forms, and membership CTAs into layout

Keyword to highlight: Squarespace UX · Mobile Optimization · Email Integration · Conversion Strategy

HR Communications + Studio Content

• Wrote everything from HR job ads to sensitive employee communications

• Crafted brand voice for studio that was warm, clear, and community-oriented

• Skilled in tone-matching across platforms (email, web, social, print)

Keyword to highlight: UX Writing · Brand Voice · Copy Strategy · Microcopy

Cross-Functional Strength

• You bring structured thinking from HR and business ops into your design approach

• Thoughtful layout, functional flow, and user perspective guide your design decisions

• You understand what clients need behind the scenes (bookings, tracking, sales)

Keyword to highlight: User Flow Design · Information Architecture · Strategy-First Design